Limitless Exchange Announces $10 Million Funding Raise

The fast-growing prediction market platform’s latest funding comes ahead of its forthcoming LMTS token launch.

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Limitless Exchange, the on-the-rise, decentralized prediction market platform built on Coinbase’s Base network, has announced it has closed a $10 million funding round.

The seed round was led by venture capital firm 1confirmation, which is known for early-stage blockchain and crypto project investments. Previously, 1confirmation led Limitless’ initial pre-seed round in September of last year, which raised $3 million. The firm has also been a consistent investor in fellow crypto prediction market exchange Polymarket, dating back to that platform’s initial $4 million seed round in 2020.

Other previous investors participating in Limitless’ earlier funding rounds, including a $4 million strategic round announced in July, that were back on board for the latest round include Coinbase Ventures, Node Capital, and Collider. New investors participating in this round were F-Prime, DCG, and Arrington Capital.

“We’re grateful for the continued support of our early investors who are doubling — and in some cases tripling — down, and excited to welcome more industry heavyweights to the cap table,” CJ Hetherington, CEO and co-founder of Limitless, said in a press release.

“What’s most exciting is our investors and early users already recognize how Limitless is the simplest way in the world to get access to high leverage trading,” Hetherington continued. “Prediction markets are going mainstream and transforming into a new multi-trillion dollar derivatives category. The future is Limitless.”

Limitless to develop fast markets with even shorter timeframes

Limitless Exchange, which calls itself the largest prediction market on Base, specializes in fast markets, letting users quickly and easily trade in 30- or 60-minute markets related to stocks and crypto prices. The company says the mix of speed and simplicity, with instant resolutions and no liquidation risks or hidden fees, puts Limitless in a position to be “a gateway for casual users while offering meaningful leverage and opportunities for advanced traders.”

Limitless also offers markets for economic indicators (like a recession likelihood and Fed rate decisions) and company news (like valuations and funding raises), as well as a small selection of sports and culture markets, including for the World Series winner and whether “Hawk Tuah” will go to jail this year.

Limitless says funding from this latest round will be used for product development, including the introduction of markets with even shorter timeframes, like 15-, 10-, and 1-minute markets. The company will also use the latest funding to expand customer acquisition efforts and also explore “licensing opportunities in relevant jurisdictions to ensure sustainable global growth.”

Limitless preparing for launch of its own LMTS token

Limitless says its trading volume grew 25x between August and September. Late last week, Limitless announced it had hit $500 million in trading volume.

The surge in trading volume comes as Limitless is prepping for the launch of its LMTS token. The company says it saw “overwhelming demand” in September when it ran a sale event on the Kaito Capital Launchpad, a Web3 crowdfunding platform that allocates tokens based on engagement and reputation. Limitless says there was $200 million in allocation requests for a $1 million raise.

The company says that “record-setting oversubscription” during the Kaito Launchpad event added further momentum for the platform.

“This rapid acceleration shows how Limitless is capturing both crypto-native and casual traders by removing traditional barriers to trading and making prediction markets a mainstream tool,” the company said in the release.

Limitless also has a rewards system (currently in “Season 2”) that allows users to earn Points based on their trading activity. The amount of Points a user accumulates determines the number of tokens they can receive via an upcoming airdrop. In a recent “Tokenomics” post on X, the company said the Limitless Points Program will account for 24.37% of the token’s distribution.

Polymarket also planning eventual token launch

Limitless’ token launch would make it one of the biggest prediction market platforms to have its own native token, following in the footsteps of smaller exchanges like Augur and Gnosis.

Polymarket users have been abuzz with rumors that the leading global prediction exchange (which is preparing for an imminent return to the U.S.) would launch its own token. The rumors were further stoked earlier this month by Polymarket founder and CEO Shayne Coplan, who teased a potential $POLY launch on X:

Unnamed sources confirmed Polymarket’s plans to launch a token to crypto news outlet Decrypt. However, the sources said the launch would not happen until next year, as Polymarket focuses on establishing itself in the U.S. post-relaunch.

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