Kalshi has released its latest completely AI-generated video advertisement. The 30-second commercial, “The Whole Darn Rock,” was first shared on Kalshi’s X account on Oct. 30 and the post drew nearly 2.5 million views in 24 hours.
The new ad, featuring a boisterous, crowded bar full of aliens who are using Kalshi to trade on outcomes occurring on Earth, comes nearly five months after the company’s first fully-AI commercial, “The World’s Gone Mad,” went viral and drew mainstream attention after it aired during Game 3 of the NBA Finals.
Kalshi co-founder and CEO Tarek Mansour said the AI videos have provided a great way for the company to explain to the general public what the company is all about.
“Through repetition, we are getting better at telling our story,” Mansour wrote on LinkedIn after the latest video dropped. “We improved by experimenting and trying things. We also are not afraid of taking risks and being laughed at. Using AI has been one of our most successful experiments this year and has become one of our most effective storytelling tools.”
Latest AI video shows aliens trading on various earthly activities
The bar in the “Whole Darn Rock” ad resembles the cantina scene in Star Wars. But instead of playing music and getting into fights, the aliens in the Kalshi clip are celebrating wins and bemoaning losses with their trades on various earthly activities.
The whole darn rock is fair game pic.twitter.com/hAr866ulID
— Kalshi (@Kalshi) October 30, 2025
“Welcome to the galaxy’s favorite spot to put money down on Planet Earth,” the ad’s narrator, an alien bartender, announces at the start of the clip.
The ad then shows various aliens reacting to the outcomes of trades like a football game, a “celebrity gender reveal,” and a Dancing with the Stars-like finale. The narrator then introduces Kyle, an alien who went “all in on global warning” and is shown celebrating as images of Earth on fire are shown on the bar’s televisions.
New ad targets global audience as Kalshi goes international
Mansour said the latest Kalshi AI video is a way for the company to share what it does with an international audience. Earlier this month, with the announcement that Kalshi had raised $300 million at a $5 billion valuation, the platform, previously available only in the U.S., said it was expanding access to more than 140 countries.
“We recently went global,” Mansour wrote on LinkedIn. “A whole new challenge: explain who we are, and what we do to an entirely new audience in one video.”
AI-native entertainment studio Secret Level produced the “Whole Darn Rock” video. Secret Level has also created AI ads for brands like Coca-Cola and Mercedes, as well as music videos for artists like Wu-Tang Clan and Ghost.
Secret Level founder Jason Zada said the “Whole Darn Rock” video was created in full collaboration with Kalshi. He calls the clip a “weird, funny, and visually rich piece of world-building.”
“Working with Kalshi has been a true creative partnership — together, we developed a world that expands on their forward-thinking brand, one already embracing generative AI as a storytelling tool,” Zada wrote on a LinkedIn post about the new video. “From concept to execution, it was pure collaboration and shared curiosity. We’re proud to have amplified Kalshi’s voice while exploring what’s possible when creativity and technology move in sync.”
“Whole Darn Rock” is Kalshi’s third AI advertisement
A leading innovator of prediction markets, Kalshi’s video advertisements have been successfully drawing attention by tapping into another on-the-rise industry, AI. The outrageous clips have been generating widespread excitement, befuddlement, and consternation on social media, a perfect recipe for virality. While many appreciate the novelty and uniqueness of the wild ads, others have derided them as “AI slop” that is taking away work from various other professional creatives.
Kalshi first made a splash in June with its “World’s Gone Mad” commercial, a frantic, surrealistic spot that Mansour said was designed to help announce the availability of sports markets on the platform. The video was created by P.J. Accetturo, who described the clip as “(Grand Theft Auto IV) meets cocaine crazed Florida man.”
Accetturo said he used Google’s Gemini and ChatGPT to write the script, while using Google’s Veo 3 AI video generator to put together the visuals. Google itself used Veo 3 to create its first AI commercial, which was just recently released.
The world’s gone mad pic.twitter.com/VmoDLbwk1v
— Kalshi (@Kalshi) June 11, 2025
Accetturo said it took him just two days to create the “World’s Gone Made” ad. Kalshi’s Jack Such told NPR the total cost for the creation of the video was under $2,000. Debra Aho Williamson, a marketing analyst and founder of AI research and advisory company Sonata Insights, told NPR that the endless creative possibilities and cost effectiveness of using AI for such commercials encourages experimentation and is “the way of the future.”
Accetturo also worked on Kalshi’s second AI ad, “Underdogs.” Mansour said that video, which Kalshi released in July, “celebrated the evolution of Kalshi from a small startup, who defied all odds to survive, to a mainstream phenomenon that is increasingly more accepted by the establishment.”
History was made by the underdogs. pic.twitter.com/wRISfNXtB5
— Kalshi (@Kalshi) July 10, 2025
